Sonic Unyon: Now We Are 25 • Apr 13, 2019

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Sonic Unyon: Now We Are 25 Documentary Screening
Saturday, April 13 • Doors 7pm, Screening 8pm, Q&A following
Mills Hardware (95 King. St. E., Hamilton ON)
Pay What You Can

A quarter-century in the making, Sonic Unyon: Now We Are 25 recaps the illustrious history of Hamilton’s iconic independent record label, from its bootstrap beginnings through numerous reinventions and on to the present day, with cameos from many of the players who’ve been part of the incredible Sonic Unyon saga.

The documentary includes appearances from Sonic Unyon artists like Hayden, Joel Plaskett (Thrush Hermit), Sean Ramsay (SIANspheric), Mike Bell (Chore) and Terra Lightfoot, as well as Mark Milne, Tim Potocic and Sandy McIntosh of Tristan Psionic, plus indie rock contemporaries like Jay Ferguson and Chris Murphy (Sloan), and a galaxy of industry supporters.

Whether you’re a die-hard from the cassette-only era, a fan of the radio hits, or a total newcomer, you won’t want to miss this special celebration of independent music. The film was directed by Chris Paco (the filmmaker responsible for If It’s Not Something It’s Something Else: The Story of the Reason) in concert with Nick Mirka, Mark Rauwerda and Drew Williams of Mitchell Reilly Pictures.

Sonic Unyon: Now We Are 25 premieres Saturday April 13 at Mills Hardware. Doors open at 7pm, with screening at 8pm and Q&A session following the film. Admission is PWYC.

The screening will be followed by a Q&A with Sonic Unyon founders Mark MilneTim Potocic and Sandy McIntosh, as well as filmmakers Nick Mirka and Mark Rauwerda of Mitchell Reilly Pictures.

The panel session will be hosted by esteemed music journalist and rock scholar Michael Barclay, author of the 2018 national bestseller The Never-Ending Present: The Story of Gord Downie and the Tragically Hip (out in paperback May 7), and co-author of 2001’s Have Not Been the Same: The CanRock Renaissance 1985-95. Michael has worked for Maclean’s, CBC’s Brave New Waves, and Exclaim!, and his most formative years were spent as Music Editor at Id Magazine — an alt-weekly serving Hamilton, K-W, Guelph, London and St. Catharines —between 1993-99, at which he wrote cover stories about both Sonic Unyon and Tristan Psionic. (He doesn’t listen to rock music anymore, with the sole exception of Terra Lightfoot, because, c’mon.)